| Title | Firme Clothing INC |
| Publication Type | Website |
| Year of Publication | 1997 |
| Author | Rojas, Sal |
| URL | http://www.firmeclothing.com/ |
| Publication Language | English |
Firme Clothing
FIRME CLOTHING INC:
While the Eurocentric fashion magazines look to European cities like London, Milan and Paris for the latest haute couture. A handful of Latino-owned clothing companies based in Aztlan have been designing unique urban apparel that has been spreading out of the barrios to the rest of the world from Aztlan to Zaragoza.
Firme Clothing started out in the humble streets of occupied Mexique (Califaztlan), designing clothes tailored to meet the needs of local homeboys and homegirls who wanted an authentic line to rock. With a solid foundation in the streets and classique barrio inspired apparel and accessories, Firme Clothing has grown into one of the most recognizable Latino-based clothing brands in the nation in the last few years. Thanks in part to the strong support from the emerging Latin Hip-Hop musique scene that sport Firme Clothing on stage and in music videos.
If you too would like to get geared up in the latest Firme Fatigues, Firme Clothing can be ordered exclusively online from the pioneering website BrownPride.com, the website that has defined the Latino movement for the last decade. Firme Clothing can also be purchased directly through Chicano Style’s six retail boutiques located in malls throughout Califazltan in the following cities: Santa Ana, Carlsbad, National City, Chula Vista, Lakewood and Glendale in Los Angeles County.
