Latinos hot and bothered about the wrong image

Martinez, Laura. "Latinos hot and bothered about the wrong image." Advertising Age 78, no. 36 (September 10, 2007): 18-19.

Abstract (via EBSCO Academic Search Premier):

"This article presents the author's reaction to outrage by Hispanic American women to an advertising campaign for Tecate beer. The source of their anger was a billboard advertisement showing a cold bottle of beer on a table with the words "Finally, A Cold Latina." Protesters demanded and got the removal of the advertisement saying it played on the stereotype that all Latin women are hot. The foreign born Hispanic author says the only people upset were American born Hispanics."